MISSION & PURPOSE
UNBOXING GROWTH WITH ENGAGING CONTENT
In 2009, the Michigan Credit Union League and its wholly-owned technology subsidiary, CU Village, launched a video service called Credit Union Broadcast Experience TV, or simply CUBE TV. Initially designed for credit unions and their employees, the portal featured five unique content channels centered on financial news, advocacy, compliance, special industry reports, and a product showcase.
Over its successful run, CUBE TV produced hundreds of hours worth of content across channels before the product was sunset. The company later repositioned the production team responsible for programming into a new offering, CUBE TV Studios, a video and media production studio launched in 2012.
Fast forward to today, CUBE TV has been purchased by a consortium of six Midwest-based financial institutions and rebranded as Storyfi, an all-inclusive media solutions provider for credit unions, community banks, financial services system providers, and dynamic organizations looking to tell their story.
Many agencies may claim they understand financial services and the credit union movement, but only a select few can back that up. Storyfi takes great pride in the diversity of its clients and the resulting portfolio. The team has been honored with an Emerging Media Award from Summit International, two bronze Telly Awards, three Gold ADDY Awards from the American Advertising Federation and nine CUNA Diamond Awards, including a "Judge's Choice" and a "Category's Best" Award, all in the past five years. Our work often speaks for itself.
Over the past decade, Storyfi has produced thousands of videos for individual FIs at every size and asset level, financial associations/leagues, credit union service organizations (CUSOs), and many other industry partners. And occasionally, we even get to work with an organization outside the industry simply looking to make an impact.
Our team of in-house producers, freelance partners, and carefully selected vendors stands ready to approach your project with our proven creative and collaborative process developed through decades' worth of hands-on experience. No matter the size or scope of your project, we will determine the right mix of resources - all at an affordable rate - to bring your vision to life.
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