Try a CU Cooperative Advertising Campaign
Brand Awareness
Imagine a cooperative advertising campaign that truly moves the needle. Since 2016, Storyfi has turned that vision into reality, expertly managing all creative production for the financial services industry's leading initiative. We're not just participants; we're the architects of its success.
The Consumer Awareness Campaign by the Michigan Credit Union League is a cooperative advertising strategy that has been running for over two decades. Research shows it effectively raises awareness of the credit union difference among diverse Michiganders, contributing to one of the highest credit union membership rates in the country. In 2024, the "Try a Credit Union" campaign achieved over 100 million website impressions and over 27 million video plays. The campaign has also received more than 10 marketing awards for its creativity, success, and impact. The success of the campaign is attributed to the widespread support of credit unions across the state and its innovate approach to reaching members and non-members alike.
Your Brand's Success
Story Starts Here
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